About Potly
Digitizing a tradition older than banking
Potly is the first platform purpose-built for group savings circles — bringing trust, accountability, and credit building to a practice that 30 million Americans already rely on.
Our Mission
Every community deserves financial infrastructure that works for them.
For generations, communities around the world have saved together through rotating savings circles — called Susu in West Africa, Tanda in Latin America, Cundina in Mexico, Hagbad in East Africa, and dozens of other names. These circles have helped families buy homes, start businesses, pay for education, and survive emergencies — all without banks, interest, or debt.
But the system has always been fragile. One person disappears, and the whole circle collapses. There is no accountability, no records, no protection, and no credit for the years of on-time payments. Potly changes that.
Our Values
What drives us
Trust First
Every feature we build starts with one question — does this make it easier to trust the people you save with?
Community Built
We are from the communities we serve. Susu, tanda, cundina — we grew up with it. We are not outsiders guessing. We are insiders building.
Radical Transparency
Every payment, every rotation, every score is visible to every member. No hidden fees, no surprises, no black boxes.
Financial Inclusion
We believe the 30 million Americans who save in circles deserve a platform that builds their credit, protects their money, and grows their wealth.
Ibrahim Jalloh
Founder & CEO
Houston, Texas
Ibrahim grew up watching savings circles work — and fail — in his community. He saw families lose money not because the tradition was broken but because there was nothing to hold it together when one person let everyone down. With over 12 years of experience in technology and financial services, including roles at JP Morgan and several fintech startups, Ibrahim founded Potly to give every savings circle the infrastructure it deserves.
Our Story
How we got here
Ibrahim begins researching the ROSCA market after watching his own family circle fall apart due to lack of structure.
Potly is founded. Initial product research with over 200 savings circle organizers across the US.
Platform development begins. First beta users onboarded. Seed round conversations started.
Public launch. Credit reporting partnership live. iOS and Android apps released.
From Chaos to Clarity
Potly replaces spreadsheets, WhatsApp threads, and handwritten IOUs with a single beautiful platform.
Before Potly
- WhatsApp groups for payment tracking
- Handwritten IOUs and receipts
- Spreadsheets nobody updates
- Arguments about who paid
- No credit for on-time payments
With Potly
- Automated payment tracking and reminders
- Complete digital records forever
- Real-time visibility for every member
- Trust Scores backed by payment history
- Credit reported to all three bureaus
Join the movement
Be part of the platform that is transforming community finance for 30 million Americans.